>> Boosting the Customer Experience
Vitaminstore is a health specialist chain operating out of the Netherlands, in over 34 stores and online. They carry a wide range of health products from healthy nutritional supplements, sports nutrition and natural cosmetics.
“As omni-channel retailer we are always looking for the best way to get the best possible understanding of what our customers want. The customer is, and has always been at the heart of our organization. But we did not have the full picture.” Says Loek Bosman, Omni-Channel Strategist & Consultant at Vitaminstore.
“We knew this needed to change in order for us to keep serving our customer with relevant, up-to-date and cross-channel information and offers.”
“This insight kickstarted a series of upgrades to our systems. We got data ready by bringing our advanced POS in-sync with our online CMS and back office solutions. We revisited our customer definition and spent hundreds of hours ensuring our data is clean, in-sync and usable. These efforts prepared us for the next step: making our data visible and, most importantly: actionable.”
With Voyado we are taking a step that not only our own team, but especially our customers will thank us for. It allows us to be personal at scale. Via the Voyado platform we can have meaningful and relevant conversations with our customers. We can be there when they need us to be there for them.
Are you also looking for a way to organize your customer data and optimize communication campaigns, to get truly personal with your marketing?
Get in touch with us at DDretail today and book a Voyado demo